Title of the document

Assistant Professor

Yonsei University
Graduate School of Information

#418, New Millennium Hall, 50 Yonsei-ro, Seodaemun-gu, Seoul, Republic of Korea 03722


Understanding User Perception of Automated News Generation System

Automated journalism (also known as robot journalism) refers to the generation of news articles using algorithmically designed computer programs. Such programs usually collect and process data and integrate it into a predesigned article structure, producing news articles. Unlike human journalists, the programs can create articles on a large scale quickly, cost-effectively, and even accurately. Many companies, such as Narrative Science and Automated Insights, are already producing and providing news articles based on this technology, and traditional media companies, like The Los Angeles Times and Thomson Reuters, are also distributing automatically generated news articles. The technology is also used in a variety of areas, such as sports event highlights, weather forecasts, and disaster and election reports.

Surprisingly, while the importance of automated journalism is often noted, the topic is rarely studied in the field of human―computer interaction (HCI). Although not explicitly addressing automated journalism, recent discussions on the transparency and fairness of algorithms in automated systems show that it is important to not only focus on the technical design of the algorithm but also closely observe the user experience of these systems. This calls for the active involvement of designers and HCI researchers in the design of automated news generation systems. In this study, we design and create an automated news system with various factors, evaluating the potential of automated journalism, and evaluate it from various perspectives. We especially focus on the content and style of the algorithm generated news articles. We then create a basis for a discussion of a system design that promotes a desirable user experience.


We describe NewsRobot, the research prototype of this study. In the design of NewsRobot, we aimed to create a system that generates real-time news about an actual sports event.

Selecting Main Event and Data Source

As the first step, we selected the main event that NewsRobot would report about and its relevant data source. Since we aimed to create a variety of news contents in real-time on major sports events, we chose the PyeongChang 2018 Winter Olympic Games, held between February 9 and 25, 2018, in PyeongChang, South Korea. It featured 102 events over 15 disciplines in seven sports, and 2,914 athletes from 92 countries competed in the games.

During the PyeongChang Olympic Games, the International Olympic Committee updated the results of all matches on its official website in real-time. The committee prepared separate pages for every event, providing not just the basic information of the event, such as location and date, but also all participants’ intermediate records and ranks, differences from other participants, speeds, and finish records in real-time. The committee also created separate pages for each athlete participating in the Olympics and posted their personal information, such as nationality, birthdate, age, gender, event and rank, and even biographical information. Information on competitors’ previous Olympic and world championships, injuries, family relationships, idols, mottos, and even nicknames was included in the biographical information. We collected both the realtime data of the results of each event and athlete information by building a crawling software with Python.

Since it was necessary to create articles in the same format for the controlled experiment, we limited main events to races where multiple competitors competed for the record so that NewsRobot could create articles for every competitor and compare records between them according to their intermediate records. Finally, we chose three events: (1) Speed Skating Men’s 1,000 Meters (February 14, 2018), (2) Alpine Skiing Women’s Downhill (February 21), and (3) Short Track Speed Skating Women’s 1,000-Meter Final (February 22).

Designing News Article Structure

After the main events and data were defined, we designed a news article template that could cover all three races. We made the template following the inverted pyramid structure, the most common method for writing news stories. In the inverted pyramid, the widest part (at the top) represents the most important information, while the tapering lower portion illustrates that other material should follow in order of diminishing importance. We placed the headline in the first sentence of the template, followed by the lead sentence and then the body sentences. The lead sentence summarizes the most important information according to 5W1H (who, what, where, when, why, and how). The body sentences are then composed of supporting details, background details, and general details (Figure 1).

Content and Style of NewsRobot News Articles

In addition to the template article structure, we considered two main factors, content and style.


We designed NewsRobot to create two different types of news: general news and individualized news. The former is provided to all users equally, while the latter is customized to the users’ choice and is provided differently for each user (Figure 1).

  • General news: General news, the most common type, summarizes the overall game in a comprehensive way. It focuses on the competitors who reached the podium, especially the gold medalist. It details the result of the gold medalist (gap between silver records, intermediate ranks variation) with additional information (from biographical information) and then briefly describes the results of the silver and the bronze medalists (Figure 1 (a)). Only one general news article is made per event.
  • Individualized news: Individualized news is a recap of a particular athlete who participated in an event. Unlike general news, this details the record of the particular competitor (gap between gold records, intermediate ranks variation) with additional information (from biographical information) and then adds a brief summary sentence about the podium (Figure 1 (b)). In principle, the number of individualized news articles made is the same as the number of competitors who participated in the event. However, considering the selection view of NewsRobot’s user interface, we limited the number of competitors to nine per game. To maintain the high interest of users, the nine competitors included mainly high-ranked competitors and national competitors. In the case of the Short Track Speed Skating Women’s 1,000-Meter Final, as the total number of competitors was six, the number of articles was limited to six.


We designed NewsRobot to create news articles in three styles: text, text+image, and text+image+sound (see Figure 2), according to the level of multimedia modality.

  • Text news: Text news refers to basic news consisting of only text. This includes numerical data, such as competitor record and rank (Figure 2 (a)).
  • Text+image news: This style combines text with graphical features by sentence, turning it into multiple slides. Graphical features include the background color of the medal according to the competitor’s rank, a pictogram of the sport, the competitor’s image (from a real-time Twitter search using the competitor’s name as the hashtag), the competitor’s intermediate ranks variation graph, and a picture of the podium with the national flags. All of the features are automatically integrated with each sentence of the article (Figure 2 (b)).
  • Text+image+sound news: This style combines text+image news with sound. The voice API engine automatically reads out the text of the article as an announcer, and the graphical features are displayed when the corresponding text is being read. Background music is included to boost the intensity (Figure 2 (c)).

By combining these two types of content and three types of styles, a total of six types of articles ((1) general×text, (2) general×text+image, (3) general×text+image+sound, (4) individualized×text, (5) individualized×text+image, (6) individualized×text+image+sound) are created for each event.

Generating News Articles

Based on the data, structure, and six types of news, we created the automatic news generation program with Python programming. The collected data were calculated, refined, and entered into the necessary parts of the news text. The news articles were also created with various multimedia elements, such as images, graphs, voice, and sound. Through the pilot test before the three events that we selected, we were able to elaborate on the algorithm and source codes of news generation. On each game day, we ran the news generation program immediately after the game finished, and finally, we were able to successfully generate all the news articles we had planned, with a total of 81 news articles (30 from Speed Skating Men’s 1,000 Meters ((1 general + 9 individualized) × 3 styles), 30 from Alpine Skiing Women’s Downhill ((1 general + 9 individualized) × 3 styles), and 21 from Short Track Speed Skating Women’s 1,000-Meter Final ((1 general + 6 individualized) × 3 styles)).

Designing NewsRobot User Interface

After successfully generating the news articles, we created the NewsRobot user interface. The interface was designed to operate on web browsers of users’ smartphones, and it was made with JavaScript and HTML5 programming. Participants were able to access NewsRobot’s webpage and watch various news articles on the Olympics. Although the user study was conducted several months after the Olympics, no additional modifications were made to the news articles for the experiment. We only included the news that was generated in real-time during the Olympics. Specifically, users could select a game on the first screen of the user interface. On the next screen, the names of the athletes participating in each game were presented in the form of a tile with the national flags. NewsRobot then displayed the six types of news articles for that match in random order.


To understand how users evaluate the news articles of the system, we designed a user study. The design protocol was reviewed and approved by the Institutional Review Board of Seoul National University.


In the recruitment of participants, we aimed to balance the age and gender of general users who have no trouble accessing news articles using smartphones. We posted a recruiting document on our institution’s online community website and recruited a total of 30 participants (15 males and 15 females). Their average age was 30.4, and the SD value was 7.6 (M: Mean = 29.3, SD = 6.5; F: Mean = 31.5, SD = 8.6). Our interview records indicate that none of the participants exhibited any special interest in the Winter Olympics. Before the experiment started, we provided the participants with a detailed explanation of the purpose and procedure of the experiment as well as NewsRobot. They were told that the news was produced in real-time by a computer program during the Olympics. We also ensured that NewsRobot worked properly on the users’ smartphones. Users were allowed to manipulate the system for a while so that they could get used to using it. On average, each experiment lasted about 70 minutes. Each participant received a gift voucher worth $10.


We designed a user study that consisted of watching racing events and reading/watching news articles on NewsRobot, followed by completing surveys and semi-structured interviews.


To enhance the users’ immersion in the game situation, we prepared the pre-recorded and edited events videos and played them on a TV screen in the experiment room. The videos of the three races were shown in random order. Before each race was played, the participants were asked to select one of the participating athletes on the NewsRobot interface on their smartphones according to their interests. At the end of each video, the participants were given six types of articles in random order. As a result, each participant read a total of 18 kinds of news articles (3 × 6 within-subjects design).


To understand the user’s perception of the news generated by the prototype more systematically and in a multi-faceted way, we designed 18 questionnaires with reference to Sundar’s study. Sundar’s index offers a comprehensive set of items and is widely used to study user perceptions of online news. Sundar identified multiple criteria used by the public in evaluating news articles, combining them into four major factors: credibility, liking, quality, and representativeness. Credibility is composed of biased, fair, and objective. Liking consists of boring, enjoyable, lively, interesting, and pleasing. Quality has five sub-items: clear, coherent, comprehensive, concise, and well written. Representativeness is composed of accurate, believable, disturbing, informative, and sensationalistic. In our study, users evaluated each news article on the survey with a 7-point Likert scale, ranging from highly disagree (=1) to highly agree (=7).


At the end of the experiment, participants were asked to take part in semi-structured interviews. In the interviews, we asked participants for their overall impressions of NewsRobot, their thoughts on two separate pieces of content, and three different styles. We requested that they explain the advantages and disadvantages of NewsRobot as well as provide suggestions for the improvement of each news item delivery.

Analysis Methods

After the experiment, we conducted a quantitative analysis on the survey data and a qualitative analysis on the interview data.

Quantitative Analysis

In the quantitative analysis, we aimed to determine whether the content and style of NewsRobot news articles had any significant effects on users’ evaluations. Accordingly, each of the 18 questionnaires was set as a dependent variable, and content and style which produced six experimental conditions, and its interaction (content × style) were set as independent variables. As 30 participants assessed the questionnaire items (DV) while consuming six different news articles for each of the three events, a total of 540 data points were collected for each item (30 participants × 6 conditions [news articles] × 3 trials [events]). Since the experiment design was within-subject, where the participants performed all the conditions and they conducted multiple trials in each condition, we analyzed the survey data using two-way repeatedmeasures ANOVA. Mauchly’s test indicated that the assumption of sphericity for all 18 items had been violated; therefore degrees of freedom were corrected using Greenhouse-Geisser estimates of sphere. We also conducted post-hoc test using the Bonferroni correction for pairwise comparisons. These corrections made our analysis more conservative and less likely to be giving out the wrong information.

Qualitative Analysis

The qualitative data from interviews were transcribed and analyzed using thematic analysis. To do so, we used Reframer, a qualitative research software tool. We segmented the transcripts into sentences and finally obtained 471 observations. While reviewing the data, a total of 250 keyword tags were created. By combining the relevant tags iteratively, we conducted a theme-building process, yielding three main categories.


In this section, we report the results of the quantitative analysis of the survey data. The results will be explained sequentially with four factors―credibility, liking, quality, and representativeness―, referring to Sunda’s study. The analysis of each factor consists of an analysis of the items that make up it.


First, a repeated measures ANOVA with a Greenhouse-Geisser correction showed that content had a significant main effect on the three items that make up credibility: biased, fair, and objective (Table 1). In the case of biased, individualized news received higher scores than general news (Figure 3). In contrast, in the case of fair and objective, general news scores were higher than individualized news scores. In other words, it can be seen that users felt that general news was more credible than individualized news. Meanwhile, there was no significant main effect of style on the credibility of news articles.


We identified that style had a significant effect on all five items of liking: boring, enjoyable, lively, interesting, and pleasing (Table 2). The pairwise comparison from the post hoc tests using the Bonferroni correction revealed that boring scored the highest in text, followed by text+image and text+image+sound (Figure 4), showing significant differences between text and text+image (p<0.001***) and between text and text+image+sound (p<0.001***). In the case of enjoyable, the mean values were in the order of text+image+sound > text+image > text, showing significant differences between text+image+sound and text+image (p=0.035*) and between text+image and text (p<0.001***). Likewise, regarding lively, the mean scores were in the order of text+image+sound > text+image > text (text+image+sound text+image: p<0.001***, text+image text: p<0.001***). In the case of interesting, although the difference between text+image+sound and text+image was not significant (p=0.62), the scores showed the same pattern: text+image+sound > text+image > text (text+image text: p<0.001***). Lastly, pleasing showed the same pattern (text+image+sound text+image: p=0.89, text+image text: p<0.001***). We also identified that users liked individualized news more than general news. In all the items of liking except for lively, content showed a significant main effect: boring, enjoyable, interesting, and pleasing (Table 2). Meanwhile, we found no significant interaction effect.


In terms of quality, first, we found that style had a significant main effect on clear and concise (Table 3). However, unlike the order of text+image+sound > text+image > text in credibility and liking, for both items, text+image news showed the highest value, followed by text+image+sound and text (Figure 5). The pairwise comparison from the post-hoc analysis revealed that, in the case of concise, there were significant differences in the mean scores between text+image and text+image+sound (p=0.015*) as well as between text and text+image (p<0.001***). In the case of clear, the mean score difference between text and text+image was significant (p=0.00015***). From this result, we identified that simply increasing the multimedia modality level does not guarantee the articles’ perceived quality, especially in relation to clearness and conciseness.

Second, we examined whether content had a significant main effect on items of quality, finding that it had a significant effect on comprehensive (Table 3). General news received higher scores than individualized news in comprehensive. Meanwhile, we found no significant main effect on coherent or well written.


Lastly, for the analysis of representativeness, we focused on identifying noticeable patterns rather than significant relationships between the variables. First, overall, users evaluated NewsRobot’s news as relatively accurate and believable (Figure 6). Unlike any other items, all kinds of news articles received scores higher than 5 points in both items. Conversely, participants evaluated NewsRobot news as relatively less disturbing and sensationalistic (1 – 2 points).

Finally, style showed a significant main effect on informative (Table 4). The pairwise comparison analysis from the posthoc test revealed that participants rated both text+image and text+image+sound news as more informative than text news (text+image text: p=0.023*, and text+image+sound text: p=0.001**).


In addition to the findings from the survey, we also report users’ in-depth thoughts about the news articles and NewsRobot from the interview session.

Users Evaluate NewsRobot Features Highly

First, we were able to identify that several NewsRobot features provided a good experience for users, which illustrates the potential of automated journalism.

Individualized news

Participants highly appreciated that NewsRobot could generate individualized news as well as general news. They told us that individualized news was more satisfying, since it contained customized information tailored to their personal interests and delivered it first in the articles. For example, P30 said, “I really liked the fact that the article started with the result of the competitor I selected.” Some participants even told us that individualized news made them feel their interests were recognized and respected by the system. P22 said, “I felt that it [NewsRobot] was trying to learn more about me.” In addition, some of the participants told us that simply being able to select a competitor according to their interests made them feel they were provided with a better experience. P07 said, “I thought it was a simple selection procedure, but it was good. That’s why I was so attached to the article that I created.”

Various Presentation Elements

In addition, participants particularly appreciated NewsRobot’s various presentation elements. We identified users’ high preference for text+image and text+image+sound news, which contained more elements, such as background colors, pictograms, competitor images, graphs, and even voice and background music. Regarding the background colors of text+image news, participants responded that they helped them intuitively understand how a particular competitor ranked. P27 said, “When I first saw the color, I thought it was useful. If the background was gold, I knew immediately that this competitor had won the gold medal.” Competitors’ real-time images from Twitter also helped users understand the competitors. P13 said, “When the athlete’s image emerged in the background, I knew exactly who this athlete was.” Moreover, users evaluated the use of the voice API in text+image+sound news as useful. Some users thought the voice was better than expected. P19 said, “I was curious about how it could read it so naturally.” P03 said, “I was able to concentrate more on the news, as the voice automatically read the news.” Some argued that it would be more useful in contexts where users can’t see the news, such as driving situations. P06 said, “It would be great if I could use this while driving, when I cannot read news articles.”

Among the various elements, participants were most satisfied with the intermediate ranks variation and comparison graphs including each competitor. Usually, it was difficult for users to know the relative performances of each competitor, because the competitors completed their races one after another in turn. However, these graphs showed how quickly each competitor passed through each point relative to other competitors, providing users with an appropriate visualization of information that was not provided on the TV screens. P17 said, “The graph was good, in that I could see the game at a glance.” Some users told us that they were able to understand the competitors’ game flow through the graphs. P13 said,“This competitor started slowly at the beginning, but he gradually increased his speed in the second half and eventually placed first.”

Instantaneous News Generation

Participants were surprised that NewsRobot generated news articles so quickly all at once. Although they read the articles in the experiment several months after the Olympics, they were amazed and impressed when they heard that all the news articles were generated in real-time during the event. For example, P09 said, “Producing news articles quickly is very important. Of course, reporters can also write quickly, but they cannot make so many articles at the same time.” P30 said, “It’s very fast. I am surprised that it could create so many articles as soon as the game was over.” P20 said, “A reporter could never make images or video clips at this rate.”

NewsRobot Is Unbiased but Predictable

In line with the survey results, the interviews also revealed that participants described the NewsRobot news articles as accurate and matter-of-fact. They were convinced that since the system computed and included specific figures based on the input data, the information should be accurate. They recognized that, for this reason, algorithm-based, automatically generated news articles provide objective and reliable information. P11 said, “The numerical information gave me the impression that the news was objective.” P25 also said, “The figures were reliable, not biased. It seemed to be based on facts. I think the biggest advantage of algorithmic news is that it calculates and displays figures based on data.” P16 also added, “NewsRobot cannot lie; it only tells the truth,” showing strong confidence in the accuracy of the news articles.

Participants also expressed that the lack of emotional elements and the exclusion of subjective judgments in the sentences increased the credibility of the news. For example, P01 said, “Regardless of whether the competitor is loved or famous, it [NewsRobot] will describe him in the same way.” People described algorithm-based news as objective, because it only provides predefined expressions, unlike the news, which often reflects the subjective opinions of reporters and anchors. P05 said, “I could not find anything subjective in this news. You know, journalists often write using certain expressions to make their arguments more convincing.” P09 said, “Reporters’ subjective thoughts often influence the atmosphere of the news, but the program reports it as it is.”

However, despite these advantages, users also pointed out the inherent shortcomings of NewsRobot: It often seems tedious, is unable to convey anything but data, and does not understand the context. Most participants expressed that the news articles were dull and uninteresting, since all the articles followed the predesigned structure without any variation. P27 said, “AI still seems to require a lot of refining. The biggest problem is that it is dull. I know it is accurate, but so far, it is only based on numbers.” P07 commented, “All the articles are almost identical in format. If I were to read more, I would feel bored.”

Participants also complained that the algorithmic news articles could not deliver anything other than data and could not deliver in-depth news stories. As the system relied only on data, other information that was not included in the data was necessarily omitted. For example, in the Short Track Speed Skating Women’s 1,000-Meter Final, two competitors collided with each other and one of them was disqualified. When NewsRobot did not explain the collision in detail and only reported the disqualification, P21 said, “It just focused on the record; I could not get any more information. Shim Suk-hee was disqualified, and why she was disqualified was the most important part, but it did not discuss that.” P23 said, “If someone asked me to explain a race, I would first talk about the collisions between competitors. Reporters usually discuss the collisions in detail and mention the shocking reactions people have received. But it [NewsRobot] did not.”

Benefits and Drawbacks of Using Multimedia

The final point of the qualitative study results relates to the benefits and drawbacks of using multimedia. As outlined in the survey results and previous sections, participants were satisfied with NewsRobot when it produced news articles with multimedia, such as images and voice. They thought of text+image+sound news as more vivid, pleasant, and informative than either text or text+image news. However, in terms of clearness and conciseness, text+image+sound news provided a worse experience than text+image news, although the latter had a lower multimedia modality level than the former. We were able to confirm this in the in-depth interviews.

Overall, people described that they were satisfied with the video news but found it strange for two reasons. First, participants discussed the dissonance between their expectations and the actual quality. They claimed that as the multimedia modality levels of news articles increased in the order of text, image, and sound, their expectations also grew. However, the gap between their expectations and the actual quality of each style seemed to become larger as the multimedia modality levels increased. When reading text news, because of their low expectations for the text, they felt that the quality was acceptable. In contrast, when watching text+image+sound news, their high expectations for the news made them evaluate its quality as relatively low. P08 said, “In the order of text, text+image, and text+image+sound, I felt they were very different from what I expected. I believe that in text+image+sound news, a reporter should appear on the screen and inform viewers of the result of the match with a realistic and vivid voice.”

On the other hand, some participants added that presenting news with multiple multimedia elements made the awkward parts of the news more “noticeable.” When they read a sentence with an awkward expression, they just passed that part without noticing, whereas when they heard it, they suddenly felt strange and became less focused on the news. P09 said, “In video news, when NewsRobot read the name of the foreign competitor aloud, it sounded awkward.” P24 said, “When the voice read the same word in succession, like ‘third place, third place, third place’, I suddenly found it strange. I did not notice it when I read the same thing in text news. If a reporter had been reading that part aloud, he would not have done that.”


We discuss implications for user interfaces of automated news generation systems.

Provide Individualized News with Adaptable Interface

The first thing we want to discuss is whether it is right or not to provide users with only individualized news articles that are tailored to their interests, rather than general news. Traditionally, concerns have been constantly raised about the uniformity of public news consumption using major media or channels. The concentration of news production may not meet the diverse needs of users and may even lead to social problems in which public opinion is focused on specific issues.

NewsRobot, in this regard, showed the possibility of the diversification of news article production and the importance of users’ choice of news articles. NewsRobot’s preprogrammed algorithm simultaneously generated multiple competitor-specific articles, without the extra expense, effort, or time associated with creating articles using human reporters. Users showed great satisfaction with the individualized news. They preferred individualized news to general news and rated the former as less boring and more enjoyable, and interesting. They felt as if the algorithms produced news tailored to their interests. Some even described that the individualized news made them feel their tastes were respected. They have experienced diversified and individualized news consumption that is distinct from the news consumption through mass media, which was provided in a representative, uniform, and unilateral manner.

On the other hand, the adverse effects of individualized news consumption should be considered at the same time. Individualized news consumption is likely to make people more biased in other respects. It can insulate users from information that does not attract their interest, isolating them in their own thoughts. In particular, this can cause problems such as filter bubbles and echo chambers. The survey results also showed that users were aware that individualized news articles may be less credible than general news articles. If individualized news consumption is accelerated and transparency in the process is not ensured and recognizable by the people, individualized news is likely to cause many side effects in spite of its many advantages.

In this situation, introducing the concept of adaptable interfaces in designing automation systems could be considered. Adaptable interfaces provide a customization mechanism that relies on the user to perform the adaptation (i.e., user-controlled personalization). Users need to select their news according to their interests, by themselves, and be explicitly informed that the news articles they receive are based on their choices. Fortunately, in the interview, participants also responded that they had a good experience in the news selection process, as it made them feel like they were active news service consumers.

Providing users with an adaptable, automated news generation system also requires the attention and efforts of the various communities-designers as well as algorithm engineers since it is not just an algorithm problem but also an interface problem. In this regard, it is necessary for the designers of the HCI community to address their concerns and strive to create adaptable interface designs of automated journalism systems to prevent the potential risks of such algorithms and promote better user experiences.

  • Design recommendation: Provide individualized news to users, but let them “customize it themselves” and know that the news is created through the adaptation process.

Present Various Multimedia Elements but Not Too Many

The second discussion point is about the style of NewsRobot. The user study showed that participants had better news consumption experiences when more multimedia elements were included. People thought that news articles were more enjoyable, lively, interesting, pleasing, and even informative in order of text+image+sound, text+image, and text news. They expressed high satisfaction by specifically mentioning the various presentation elements of NewsRobot. People appreciated the fact that it could produce those elements more quickly, accurately, and easily than human reporters and provide additional information not previously revealed.

On the other hand, people complained that text+image+sound news was a bit different from their expectations and that it brought out the awkwardness of the automatically generated news contents. According to user research studies on software or agents that replace human workers or simulate abilities of humans, people can feel more awkward or uncomfortable as they become more similar to humans. The more elements that are included in the news, the greater the expectations of people. However, at the same time, the awkwardness could be more prominent, and people’s disappointment could be greater. The problem of both these high expectations and disappointments in algorithm-based news generation needs to be solved, because it can foster users’ negative perceptions of the news contents more rapidly. It has been reported that people are likely to lose confidence in algorithmic reporters more quickly than they do in human reporters after seeing them make the same mistake.

Although advanced algorithms and technologies for creating content are constantly being developed, relatively little attention is paid to how real users will accept content or interfaces that utilize them. It is needed to consider creating news content that is more perceptible to people rather than creating overly experimental and challenging news content that relies only on new technologies. Understanding users’ mental models on each multimedia modality of news contents could be a way of this approach, since it can help shape users’ expectations and set an approach to provide users with optimized experience. If more user-oriented and element-specific design principles are established and reflected in the content design and generation algorithm, it will be possible to utilize more effectively the advantages of various multimedia that the user wants.

  • Design recommendation: Use a variety of multimedia to effectively present information in news articles but design them based on users’ mental models for each news format to meet realistic user expectations.

Importance of Quality Data and Algorithm Refinement

The last point we discuss is the importance of obtaining quality data and refining algorithms for automatic news generation. In the user study, participants highly appreciated NewsRobot’s data-driven news generation algorithm, describing it as accurate, objective, and even trustworthy. However, at the same time, they pointed out its limitations due to its excessive dependence on data, describing it as dull and shallow. Considering that software-generated content is usually perceived as descriptive and boring, despite being considered objective, this could be an inherent problem that automotive journalism needs to address.

In order to alleviate these problems while taking advantage of providing data-based information, it is necessary to obtain more and better data and refine the news generation algorithm. In terms of data, using diverse data sources, such as image information extraction and social media reactions, and avoiding using only refined numerical data could be considered. In terms of contents-generation algorithms, they should actively interpret the input data and produce various versions of the articles. They should not only provide calculated values but also help users understand the information by adding more detailed explanations of the meaning.

Above all, it is necessary to introduce state-of-the-art artificial intelligence technologies that can learn and interpret data autonomously, and generate sentences and elements based on it, rather than depending on rule-based templates. To do so, designers also need some understanding of AI techniques, including machine learning, for designing and creating news content. They should continue to search for new technologies related to news generation, such as natural language generation APIs that can express various voices and emotions naturally. If not, at least they should be able to actively communicate with and share their knowledge with the technicians developing them or those familiar with them. This will help develop algorithms that learn data more actively and produce content more adaptively to the user, which will increase the overall quality of news based on automated algorithms.

  • Design recommendation: By introducing new and diverse technologies and human expertise, obtain quality data and enhance algorithms so that users can understand the rich context of news articles.

Limitations and Future Work

We have identified several limitations of this study. (1) We did not conduct a comparative study comparing NewsRobot’s articles and actual articles written by human reporters in the evaluation. (2) Although we generated the news articles during the Olympic Games in real-time, the user evaluation itself was not conducted in real-time, since we had to consider unexpected situations that could occur in a real environment and control the experiment. (3) As the prototype and the experiment were designed for only one sporting event, generalization issues can be raised. (4) It is arguable whether the item set we used in the questionnaire is the best indicator for automated journalism, since it is rather old and not intended to be used directly as survey items, though it has been widely cited in the literature. (5) We designed the structure of the articles using a rule-based template and did not make various changes.

In future work, we plan to carry out a comparative study on news articles written by both human journalists and NewsRobot. Moreover, we will proceed with a user study when an event is actually happening, measuring the user evaluation of the automated news generation system in real-time. We also plan to expand the user study area to various topics, such as election reports and weather forecasts, to generalize our results on automated journalism. We will review various previous studies, including Sundar’s follow-ups, to explore new criteria and methods for assessing news based on automated journalism. Lastly, we will improve the automation level of news generation by adopting state-of-the-art techniques.


This study examined the user perception of automated journalism, where news articles are generated by algorithms, mainly focusing on its content and style. We designed a research prototype, NewsRobot, which generated news articles about the PyeongChang 2018 Winter Olympic Games, and conducted a user study of the system using both quantitative and qualitative approaches. The results of the study revealed the following. (1) Although people regarded general news as more reliable than individualized news, they preferred the latter to the former. (2) People also liked news with a high multimedia modality level, but they considered slide news to have the best quality. (3) People regarded NewsRobot as accurate and objective but monotonous, and they were mostly satisfied with its diverse elements. Finally, based on these findings, we suggested design implications for automated news generation systems. We hope that this work will serve as a step toward a more productive and more inclusive understanding of interfaces for automated news generation systems.


This work was supported by Institute for Information & communications Technology Promotion (IITP) grant funded by the Korea government (MSIT) (No.2017-0-00693, Broadcasting News Contents Generation based on Robot Journalism Technology).

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